Well what a blast the last month has been since we launched Project Lip. We couldn’t be happier by the reaction from everyone and how people are really loving the product that we worked so long to create. It’s been one hell of a year so far with loads going on behind the scenes before we even got to this point too.
Project Lip was born because we saw a gap in the market for a ‘use-everyday-your-way’ product. For those who want their products to work their way and not be dictated to by its limitations.
The Haych ‘guys n’ gals’ are free sprits, and they know that some days are just all about #benaked Then the next you want nothing more than #bematte , and come the weekend, well if I’m not #begloss then sh*t is going to go off!
But that’s the beauty of it, one application of our moisturising lip primer, press lips together to activate the tingle and wait 1 minute for the pout to start. Then you’re free to apply any product on top, Matte or Gloss, or leave it natural, it doesn’t matter. You’re Lip… You’re project.
We had so much fun with our cover girl Tara on the campaign shoot. Check out our behind the scenes video below and can we just take a minute to appreciate those plumplicious lips! 👏🏻👏🏻👏🏻 💯
It’s been a labour of love getting ‘Project Lip’ launched and into your hands and it’s just the beginning for the brand. With loads more ideas planned for Haych Cosmetics in 2018 and we’ll be happily keeping you posted and right in the loop with #teamhaych. But for now… feel the tingle, handle the heat, enjoy the plump 💋